“Since 1969 GPS brings advertising on holiday, designing outdoor communication solutions in two areas: summer and mountain resorts, in places and moments where communication is worth so much more.
Since 2016, GPS is part of Prodea Group, a leading communication agency in the field of events, field marketing, promotion, content production and social web. “
THE BEST MOMENTS UNIQUE VALUE
Communication in places and in moments dedicated by targets to their holidays acquires a priceless value.
The holidays inaugurate a euphoric moment, inducing well-being and happiness, making the taste of life more appetizing. Far from their daily stress, work and commitments – and stimulated by a euphoric and pleasant context – people are more inclined to innovation and in receiving new incitements.
Impact, memorability and advertising pressure enjoy unique contexts and moments, which guarantee positive effects on the value of the brand and on the user’s perception.
THE BEST MEMORIES
Are built in our happiest moments
The psychological predisposition in periods of relaxation and vacation is a significant value in communication, which takes on a greater importance in a scenario of increasing stress and new media; better to talk when you are more favoured to be heard don’t you think?
THE BEST DISCOVERIES
Are made when you want more news
Changing or promoting new habits and consumption patterns is certainly easier when the target is out of their usual environment and routine. Who hasn’t matured, on holiday, great resolutions and life changing determinations?
THE BEST GLOBALIZATION
Always starts from an Italian experience
For the countries of northern Europe to those of the Eastern hemisphere, Italy is the most coveted country for a positive and happy holiday. If we take a look at the data regarding presences and foreign tourists in our main holiday destinations the numbers are really surprising: Why not talk to them when they are on holiday then?
Remain over the passing of time
Outdoor and social web have unparalleled effectiveness for communication actions when the target has more desire to share experiences and to share. It is enough to bring back memory of each one of us to the most beautiful loves moments and experiences.