DATA ROOM: AN ADVANTAGE FOR THE CUSTOMER, A CERTAINTY FOR THE MEDIA
Our knowledge of seaside and mountain resorts, times and places of attendance, the profile of the target, are the greatest value available to our customers.
In addition to monitoring and selecting surveys and official statistics, GPS periodically conducts its own investigations involving the managers of the bathhouses and the ski lifts.
With annual updates on the network partners and facilities (services offered such as the presence of dedicated areas for dogs, facilities for sports and wellness and entertainment), the data room collects data on attendance and backgrounds for regions and nations that completes the framework of official data on the presence of tourists divided by location.
The data room thus assumes a fundamental strategic role for the client who, through his query, can evaluate his position on the market by planning sell-in actions or specific promotional interventions.
GEOTARGETING: TERRITORIAL RELATIONS
Positions and locations of the seaside and mountain venues GPS networks can be exported in a format suitable for georeferencing programs so as to make it possible to associate data with those relating to retail, gdo, and the Horeca channel. On request, Gps also provides its own program for this service at no added cost.
VALUE OF THE SEA
Every year GPS carries out a census of all 1,100 bathhouses present in the network, detecting inflow, user profile, type of infrastructure and services offered by the bathhouses, such as the presence of bars, restaurants, evening openings, the presence of entertainment and kid’s areas.
The census can be customized with different areas of interest for the client.
The Data Room information allows us to identify, through dedicated queries, and plan those contexts that, by type of affluence, structure and services provided, are the most responsive to the communication needs of the brand partner.
THE SEASIDE AUDIENCE
GPS has developed an algorithm that – based on the data collected by the annual census, allows to measure the number of individuals actually exposed to communication on the seaside network.
The data generated by the algorithm takes into account, in addition to the accommodation capacity of the bathhouses involved in the communication plan, also increases and decreases induced by seasonality, weekends and tourist spare cycles.
VALUE FOR THE MOUNTAIN
The Mountain is a point of contact with an international and cosmopolitan public, with global and brand oriented consumption habits. The Alps are reached every year by 44% of the world’s users, confirming the main destination for skiers and winter sports lovers.
Italy, thanks to the high accommodation capacity and quality of the ski lifts, confirms itself as one of the leading countries for winter sports lovers, attracting 40% of users from abroad.
The Data Room information allows us to program interventions at the main accommodation facilities in the ski resorts, managing and organizing sampling and refill activities.
THE SKY RESORT AUDIENCE
The measurement of turnout for mountain resorts is measured by the number of passes at the ski lift Skipass gates.
The collected data allow us to trace a profile of the “skier type” and a precise calculation of the investment for OTS which stands at an average value of € 0.002. There is a total of 87.944.600 passages at the Skipass gates of the ski lifts and locations involved in the circuit.